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Peace First, “Awkward” Star Jillian Rose Reed and The Allstate Foundation Challenge Youth to Tackle Social Injustice in their Communities

Peace First, “Awkward” Star Jillian Rose Reed and The Allstate Foundation Challenge Youth to Tackle Social Injustice in their Communities

Ten teams with the most innovative solutions to be paired with mentors, compete for investment of up to $10,000

New York, Feb. 14, 2017 – International nonprofit Peace First, actress Jillian Rose Reed and The Allstate Foundation announced today the inaugural Peace First Challenge, which calls on teams of young people across the country to find creative solutions to social issues, such as bullying, poverty and violence. The 10 teams with the most innovative ideas will compete for up to $50,000 to scale up their concepts, with one team walking away with an investment of up to $10,000.

Through Feb. 17, young people ages 13 to 24 are urged to sign up in teams of three or more – with no upper limit on number of team members – at Teams can apply for grants of up to $250 to turn their initial plans into reality, and each team will have access to tools and mentors to help them identify social justice issues they’re passionate about. In May, the 10 teams with the best ideas with the biggest impact – and potential for continued impact – will be selected to compete for an investment of up to $10,000, made possible by The Allstate Foundation, to take their idea to the next level.

“The Allstate Foundation believes good starts young and that young people can make a difference in our world – they just need support and encouragement,” said Vicky Dinges, Allstate’s senior vice president of corporate responsibility. “The most powerful message we can send our youth has four parts: believe in yourself, believe in your ideas and believe in your ability to improve life for others. And if you need help, believe there are people and organizations who are ready to help you.”

The Peace First Challenge is part of The Allstate Foundation Good Starts YoungSM initiative, which empowers future generations with the strength, confidence and skills to rise up as leaders and realize their full potential. In 2016, more than 1.7 million youth participated in Good Starts Young programs.

As many as 1,000 teams can sign up for the Peace First Challenge on a first-come, first-served basis. The 10 finalists will be chosen by a panel of judges to include nonprofit, business and community leaders, as well as representatives from The Allstate Foundation and Peace First. Finalists will be invited to attend a youth social innovation summit in June, where they will be paired with mentors who are experts on addressing the social injustices each team has chosen to tackle. The finalist teams also will be given access to a pool of up to $50,000 to cover travel costs and accelerator grants.

Reed, social activist and star of the hit MTV show “Awkward,” is putting her star power behind the Peace First Challenge by urging young people to sign up and spearhead local change in their communities.

“When you’re young, you don’t always realize how much impact you can have on the world,” Reed said. “It can seem scary and hopeless at times, even though you want so badly to be an advocate for change. The Peace First Challenge is exactly the kind of starting point young people need to be inspired to make a change in the community that surrounds them.”

In addition to The Allstate Foundation and Reed, 14 national nonprofit Peace First Challenge partners and 500 other community-based leaders and organizations will help recruit teams of young people to accept the Challenge and serve as mentors. Challenge partners include the Boys and Girls Clubs of America, Girl Scouts, Communities In Schools and The School Superintendents Association.

About Peace First
Peace First, is a nonprofit (501(c)(3)) public benefit corporation founded with a belief in the power of all young people to change the world for the better through peacemaking — not someday in the future — right now.  For 25 years, Peace First has prepared young people with the skills and commitments to solve community problems by connecting across lines of difference with compassion, standing up for ideals and others with courage, and creating collaborative change by leading with others.  Peace First’s work supports young people in all 50 states in the United Stated of America and in over 90 countries around the world. For more information, visit

About The Allstate Foundation
Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation (NYSE: ALL). Through partnerships with nonprofit organizations across the country, The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people’s well-being and prosperity. With a focus on building financial independence for domestic violence survivors, empowering youth and celebrating the charitable community involvement of Allstate agency owners and employees, The Allstate Foundation works to bring out the good in people’s lives. For more information, visit

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