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Allstate to Ring in the New Year with Fan Festivities and Live Concerts Ahead of the 2019 Allstate® Sugar Bowl®

Allstate to Ring in the New Year with Fan Festivities and Live Concerts Ahead of the 2019 Allstate® Sugar Bowl®

Allstate Sugar Bowl logo.

NORTHBROOK, Ill., December 19, 2018 – As college football fans descend upon the Big Easy in preparation for the 2019 Allstate® Sugar Bowl®, Allstate will once again be providing live concerts, school pep rallies, interactive games and many other activities as part of the 13th annual Allstate Fan Fest. This year’s Allstate® Fan Fest will feature performances by chart-topping artists Florida Georgia Line and Maren Morris that are free and open to the public. Those who are unable to make it out to the show can tune-in to the Central Time Zone Countdown of “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2019” as it broadcasts live from the French Quarter.

“Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2019” kicks off at 7 p.m. CST on ABC, where award-winning actress Lucy Hale, best known for her role on the Freeform hit series Pretty Little Liars, will serve as the New Orleans-based host providing viewers with exclusive celebrity and fan interviews leading up to the fleur-de-lis drop at midnight. Grammy® Award-winning artist Maren Morris will take the Allstate Fan Fest main stage at 8:40 p.m. CST on Dec. 31 to kick off the celebration, followed by multi-platinum duo and newly-minted Grammy nominees Florida Georgia Line at 10:30 p.m. CST.

“The energy and passion of the fans and the New Orleans community are what make the Allstate Sugar Bowl festivities truly a memorable way to ring in the new year,” said Pam Hollander, vice president of marketing for Allstate Insurance Company.  “We are excited to celebrate this noteworthy event with college football fans both in the Big Easy and those tuning in across the country.”

Before the artists hit the stage, Allstate encourages fans and community members alike to check out the family friendly activities at the Allstate Fan Fest. Fans will have the opportunity to kick a regulation field goal into replica “Good Hands®” nets, have a dance-off with team mascots, celebrate with the Allstate Sugar Bowl trophy and show-off their skills by making a diving catch. The Allstate Sweepstakes provides fans the chance to win team gear and gift cards. Each fan that registers for the sweepstakes will receive a free t-shirt.

Another NOLA New Year’s staple, the Allstate Sugar Bowl New Year’s Eve Parade, will once again take to the streets prior to the big show. The Mardi Gras-style celebration with floats, bands and a variety of participants, including the 2018 Allstate AFCA Good Works Team®, will begin at the intersection of Elysian Fields Avenue and Decatur Street at approximately 2:00 p.m. CST and travel through the French Quarter, up Decatur and along the Mississippi River before wrapping at Canal Street.

The Allstate Fan Fest, including New Year’s Rockin’ Eve, is free to the public and will be held in the Jax Brewery parking lot off Decatur Street. The full schedule of highlights for this year’s Allstate Fan Fest activities is as follows:

Sunday, Dec. 30
• Fan Fest open from 12 – 6 p.m.

Monday, Dec. 31
• Fan Fest open from 12 – 6 p.m.
• University of Texas Team Pep Rally – 1 p.m.
• University of Georgia Team Pep Rally – 4:30 p.m.
• New Year’s Eve Mardi Gras Parade – 2:00 p.m.
• DJ Rob Nice & DJ D-Miles – 7p.m.
• Maren Morris – 8:40 p.m.
• Florida Georgia Line – 10:30 p.m.

In addition to celebrating yet another year of mayhem on the football field, Allstate will be highlighting the players who help protect the integrity of the sport and the good they do off it. Members of the 2018 Allstate AFCA Good Works Team, one of the most prestigious community service awards in all of college sports, will be recognized during halftime of the 2019 Allstate Sugar Bowl. In addition, Allstate and members of the Allstate AFCA Good Works Team will also give back to the city of New Orleans by refurbishing the local Audubon Gentilly Charter School. Florida Georgia Line and college football legend and former Allstate AFCA Good Works Team member Tim Tebow will also join the volunteers in the refurbishment effort.

Allstate will celebrate its 13th year as the title sponsor of the Allstate Sugar Bowl held in New Orleans at the Mercedes-Benz Superdome on Jan. 1, 2019. The game will be broadcast on ESPN at 7:45 p.m. CST.

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