Allstate Kicks Off “Out Holding Hands” LGBT Outreach Initiative During Pride Month
Allstate and out-singer/songwriter Eli Lieb join hands to support the LGBT community
In celebration of LGBT Pride Month, Allstate Insurance Company today announced the launch of its annual “Out Holding Hands” campaign. Now in its third year, “Out Holding Hands” encourages the LGBT community and its supporters to spread love and friendship by holding hands publicly. The company is committed to supporting the LGBT community and helping close the gap toward acceptance.
“This is an important time for the LGBT community and Allstate wants to be part of creating a future where everyone can feel safe to show love and affection in public without judgment,” said Georgina Flores, vice president of marketing for Allstate. “We want to showcase our dedication in a way that elicits empowerment and action.”
To provide people with a simple yet powerful way to show their support, Allstate is taking “holding hands”—the universal sign of solidarity—into the digital and social realm, encouraging individuals to virtually hold hands and create a global chain of love and acceptance.
Through an interactive experience on Allstate.com/LGBT, people can upload a photo of themselves holding out their hand to become a link in a global hand-holding chain. Once they add their hand to the chain, they are prompted to extend an open hand to their friends via their social networks to help propel the chain’s growth.
Allstate has once again teamed up with out-singer/song writer Eli Lieb who will help ignite participation by asking fans and supporters to take his hand to spread the love.
“I’m looking forward to once again working with Allstate to help bring forward the message of acceptance and equality to more people in a unique and inspiring way,” Lieb said. “Holding hands is a simple act, but a little goes a long way and it is my hope that this program inspires others to celebrate all kinds of love.”
Individuals visiting Allstate.com/LGBT can view the animated short film with Lieb, titled “Safe In My Hands” and can download the remix of the 2015 Association of Music Producers (AMP) award-winning song by Lieb featured in the film. The website also has a link for consumers to find a local Allstate agent to discuss their individual protection needs.
The “Out Holding Hands” campaign, created in partnership with long-time ad agency partner, Leo Burnett, will also be supported by national and local market digital, print and out-of-home advertising as well as through Allstate’s participation in the New Jersey, Los Angeles, San Francisco, Chicago and Minneapolis Pride Fest events and parades in June 2015.
Allstate is a sponsor of the “Love Has No Labels” campaign produced in partnership with the Ad Council to promote further understanding of all communities regardless of race, religion, gender, sexual orientation, age, and ability. The campaign encourages everyone to rethink their own biases at lovehasnolabels.com.
The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, protecting approximately 16 million households from life’s uncertainties through auto, home, life and other insurance offered through its Allstate, Esurance, Encompass and Answer Financial brand names. Allstate is widely known through the slogan “You’re In Good Hands With Allstate®.” The Allstate brand’s network of small businesses offers auto, home, life and retirement products and services to customers in the United States and Canada. In 2014, The Allstate Foundation, Allstate, its employees and agency owners gave $34 million to support local communities. Allstate employees and agency owners donated 200,000 hours of service across the country.
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Chris Bauer, Allstate Media Relations
Nicole Murphy, Taylor