Allstate® Goes the Distance by Partnering with RAM Racing’s Popular Hot Chocolate 15k/5k® Series
CHICAGO, January 23, 2018 – Allstate Insurance Company, one of the country’s largest and most successful sports sponsorship brands, and RAM Racing, the leading endurance race producer in the country, announced a major three-year title sponsorship today through the creation of the newly-named “Allstate® Hot Chocolate 15k/5k®.” The partnership marks the longest sustained commitment by Allstate in the endurance world and the first series title sponsorship for the running company.
An annual favorite on runners’ calendars, the Hot Chocolate race series originated with a single race staged in Chicago in 2007. RAM expanded the Hot Chocolate concept to four cities in 2012, and has been adding races to keep up with popular demand ever since. More than one million people have run in a Hot Chocolate race since its inception.
“Allstate is always looking for new ways to support our local communities, connect with people and provide expert protection for our customers so they can continue to pursue the things they love in life,” said Pam Hollander, vice president of marketing at Allstate. “When we decided to diversify Allstate’s sponsorship portfolio, it was important that the next endeavor align directly with our brand’s core values. RAM Racing was a clear choice, and we are thrilled to be embarking on this exciting three-year partnership and adding a lifestyle component to our sponsorship portfolio.”
Allstate signed on for a limited sponsorship with the Hot Chocolate series back in 2015. Since then, RAM and its technology platform, EnMotive, have continued to grow in its ability to reach, communicate with and service runners nationwide.
“We’re ecstatic that the ‘Good Hands’ people are adding fast feet to their impressive list of properties, and that they chose RAM Racing as their partner,” said RAM Racing’s CEO Steve Ginsburg. “We project continued growth for the Hot Chocolate series and that makes this the perfect time to start a relationship with a company like Allstate who shares our customer-first philosophy, our desire to create memorable experiences for our participants and our unwavering support for charity.”
The deal is effective immediately with the new race logo already adorning digital assets, race signage and the Hot Chocolate goodie bag swag that year after year have been independently acknowledged as the best in the endurance industry.
The 2017-2018 season includes events in 17 domestic cities, and is slated to be staged at three international sites in 2018 (China, Australia and Mexico). The 2016 Chicago Hot Chocolate 5k was the largest 5k race in the United States for the sixth year in a row, and the Hot Chocolate 15k races accounted for 15 of the largest 25 events at that distance last season.
Below is a schedule for the remaining races in the 2017-2018 Allstate Hot Chocolate 15k/5k series. The 2018-2019 season will kick off in Denver, Colo. in Oct. before heading to Allstate’s backyard of Chicago. A complete 2018-2019 schedule will be released closer to the start of the season.
- Houston, Texas – Jan. 28, 2018
- Dallas, Texas – Feb. 3, 2018
- Atlanta, Ga. – Feb. 4, 2018
- Charlotte, N.C. – Feb. 10, 2018
- Nashville, Tenn. – Feb. 17, 2018
- Seattle, Wash. – March 4, 2018
- San Diego, Calif. – March 18, 2018
- Indianapolis, Ind. – March 24, 2018
- Philadelphia, Pa. – April 7, 2018
- Minneapolis, Minn. – April 14, 2018
For more information on the race series, or to register for an upcoming Allstate Hot Chocolate 15k/5k, visit hotchocolate15k.com.
About RAM Racing:
RAM Racing is comprised of three intertwined divisions; RAM Races, RAM Production and EnMotive that offer turnkey expertise in every aspect of the racing industry. RAM Races owns and operates the Hot Chocolate 17-city 15K/5K Race Series, the nation’s premiere race series, as well as a stable of other regional races. RAM Production offers operations, management, equipment, marketing and consulting to independent race owners and directors to help them elevate their events. RAM’s EnMotive serves as a one-stop technology solution offering fully customizable registration, timing, photography and content capabilities. RAM’s management and operational team time over one million runners annually at events ranging from neighborhood runs to event sizes as large as 50,000 people.
RAM’s mission is to create and execute race parties that elicit an unforgettable and unimaginable emotional experience from start to finish. An event company for more than seventeen years, the RAM Racing brand has become synonymous with the highest quality, USATF officially certified and sanctioned running races that also maintain a family-friendly race environment. RAM’s top of the line runner goodie bags paired with efficient registration and timing processes appeal to elite and first-time runners alike. For more information on RAM Racing and for a full list of RAM’s event cities and local races, please visit www.RAMRacing.org and look for us on Facebook, Twitter and Instagram.
EnMotive provides additional efficiencies to event managers to drastically cut down their workload with an easy to use system that incorporates the following modules; Fundraising, Volunteer, Medical, Teams, Dynamic Bib Assignment and Bib Pick-Up, which is the fastest in the industry.
The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, protecting approximately 16 million households from life’s uncertainties through auto, home, life and other insurance offered through its Allstate, Esurance, Encompass and Answer Financial brand names. Other growth platforms include predictive analytics company Arity and consumer-product protection plan company SquareTrade. Allstate is widely known through the slogan “You’re In Good Hands With Allstate®.” Allstate agencies are in virtually every local community in America. In 2016, The Allstate Foundation, Allstate, its employees and agency owners gave $42 million to support local communities.
# # #