Allstate Enlists the Help of MLS Goalkeepers to Protect Local Soccer Fields
Allstate to convert goalie saves into new soccer nets for local fields during the MLS conference championships and the MLS Cup final
Northbrook, Ill. – Nov. 21, 2017 – Allstate announced today its latest initiative in its ongoing mission to protect the soccer community. For every save made by goalkeepers during MLS’ Eastern and Western Conference Championships and MLS Cup, Allstate will donate two new soccer nets to fields in need in that club’s city.
In soccer, the goalie is the last line of defense and the ultimate protector of the net, which is why Allstate is enlisting the help of some of the best goalkeepers in MLS. Zack Steffen of Columbus Crew SC, Joe Willis of Houston Dynamo, Stefan Frei of Seattle Sounders FC and Alex Bono of Toronto FC have all committed to helping Allstate turn their saves into new nets for their local communities.
“As a goalkeeper, I know all about the importance of protection, which is why I am honored to be working with Allstate to help protect local youth soccer fields,” said Frei. “Growing up, the local field was always the place my friends and I went to and where my passion and love for soccer began, so I’m proud to do my part and help Allstate ensure these fields provide a place for current and future players to play for years to come.”
Allstate will be tracking saves and converting them into new nets during each of the following matches:
- 11/21: Columbus Crew SC vs Toronto FC
- 11/21: Houston Dynamo vs Seattle Sounders FC
- 11/29: Toronto FC vs Columbus Crew SC
- 11/30: Seattle Sounders FC vs Houston Dynamo
- 12/9: MLS Cup
At the conclusion of MLS Cup, local Allstate agency owners will work to install the new nets in each of the four clubs’ cities on fields that need them the most.
Allstate has been a longtime supporter of soccer, having sponsored the Mexican National Team (FMF) since 2007 and MLS since 2011. Additionally, for the last 10 years, Allstate has made giving back to the next generation of soccer fans and players a priority through various local community initiatives.
“Allstate and our agents understand how important the game of soccer is to our local communities, and we have made it our goal to help protect the game for fans and players alike,” said Pam Hollander, vice president of marketing for Allstate. “Doing our part to ensure that local fields remain in good condition is just one way to help these communities that are so important to the sport so they can continue to enjoy the game.”
Earlier this summer, Allstate announced a multi-year partnership agreement to become the Official Insurance Sponsor of CONCACAF, in addition to being named Official Protector of the CONCACAF Gold Cup, the region’s national team competition. The agreement, negotiated by Soccer United Marketing (SUM), also includes a renewal as the Official Home, Auto, Life and Retirement Insurance Partner of MLS and the Federación Mexicana de Fútbol (FMF), via the annual Mexican National Team tour in the United States.
The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, protecting approximately 16 million households from life’s uncertainties through auto, home, life and other insurance offered through its Allstate, Esurance, Encompass and Answer Financial brand names. Other growth platforms include predictive analytics company Arity and consumer-product protection plan company SquareTrade. Allstate is widely known through the slogan “You’re In Good Hands With Allstate®.” Allstate agencies are in virtually every local community in America. In 2016, The Allstate Foundation, Allstate, its employees and agency owners gave $42 million to support local communities.