Mark LaNeve
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Senior Executive Vice President, Agency Operations
Chief Marketing Officer
Allstate Insurance Company
Mark LaNeve is senior executive vice president, Agency Operations and chief marketing officer for Allstate Insurance Company, and a member of Allstate's senior leadership team. He is responsible for Exclusive Agency Sales, including field operations and marketing, and Direct Sales and Service.
LaNeve has served in a variety of senior-level marketing, sales and general management positions in the automotive industry for more than 25 years. Before joining Allstate in 2009, LaNeve was vice president of sales, service and marketing at General Motors Company, where he was responsible for sales, brand development and marketing for eight U.S. vehicle brands. Earlier, LaNeve served as vice president of marketing and advertising, and as general manager of the Cadillac division.
Brandweek magazine named LaNeve "Marketer of the Year" in 2003. He spent more than three years at Volvo Cars of North America, first as chief marketing officer and later as president and CEO.
LaNeve holds a bachelor's degree in business communication from the University of Virginia.
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