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Allstate® Life Insurance Company and Give Your Sole Launch Shoe Donation Program at 13.1 Marathon® Series Races

Allstate, Give Your Sole to collect athletic shoes before and during races to benefit local homeless shelters; program kicks off at Chicago race on June 9

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05/30/2012 - NORTHBROOK, Ill.

Allstate Insurance Company and non-profit organization Give Your Sole are giving half marathon runners the chance to leave a unique footprint on local communities as part of a shoe donation program around Allstate Life Insurance 13.1 Marathon® Series races.

Beginning with the Allstate Life Insurance Chicago 13.1 Marathon® on June 9, race participants, spectators and local residents can donate moderately used athletic shoes to benefit homeless shelters and missions in race markets. All shoes collected in Chicago will be donated to Breakthrough, an organization that provides shelter, meals and other services to homeless men, women and children within the city.

Race participants who donate the shoes off their feet after crossing the finish line at 13.1 Marathon® races will be provided with free flip-flops to wear home, courtesy of Allstate Life Insurance Company.

"While avid runners tend to change their running shoes every couple hundred of miles, there are thousands of needy individuals in our country who go without adequate footwear every day," said Don Civgin, president, Allstate Financial. "Together with Give Your Sole and the 13.1 Marathon® Series, Allstate Life Insurance Company is committed to having a positive impact on local communities by addressing an important need through this shoe donation platform."

To celebrate the program launch in Allstate's hometown of Chicago on June 9, Allstate Life Insurance Company has teamed up with Chicago Bears' 2012 first-round draft pick Shea McClellin to interact with runners and encourage donations at the Allstate Life Insurance Chicago 13.1 Marathon® Finish Line Festival, held at the South Shore Cultural Center.

Since 2009, Give Your Sole has had an active presence at running events, collecting moderately used shoes at races and keeping the donations local by partnering with charity recipients within race markets.

"With 49 million Americans living below the poverty level, people need our help more than ever," said Brett Byrd, founder, Give Your Sole. "For many families every penny is crucial and giving them shoes allows them to spend their money on other areas of need such as food and shelter."

In addition to the Finish Line Festival, race participants and local residents will be invited to donate shoes at 2012 race packet pick-up events leading up to Allstate Life Insurance 13.1 Marathon® races. Participating Allstate® agents will assist with collecting donations by inviting customers to drop off shoes at their local agencies. In Chicago, donations will also be collected at participating Fleet Feet Sports store locations.

"To have an amazing partner like Allstate Life Insurance Company bring on a world-class charity like Give Your Sole is a prime example of the true impact that events, along with their corporate partners, can have on the local communities where the events are staged," said Greg Laird, founding partner and CEO of US Road Sports. "This is a win-win for everyone in the Chicago community."

Allstate Life Insurance Company and Give Your Sole will host shoe donation drives at all remaining 2012 Allstate Life Insurance 13.1 Marathon® Series races:

  • Chicago, Ill. - June 9, 2012
  • Boston, Mass. - Sept. 16, 2012
  • Atlanta, Ga. - Oct. 7, 2012
  • Dallas, Texas - Oct. 27, 2012
  • Fort Lauderdale, Fla. - Nov. 11, 2012

The Allstate Life Insurance 13.1 Marathon® Series is a group of races giving runners and walkers a chance to participate in a stand-alone 13.1 mile race in some of the most popular and scenic running communities nationwide. Allstate Life Insurance Company's presence at the series' Finish Line Festival also features cool-down stations and massage therapists for runners, as well as interactive photo stations and the chance to enter a sweepstakes to win a $4,500 running gear shopping spree at Dick's Sporting Goods.

For more information about Allstate life insurance products, please visit www.myallstatefinancial.com. For more information about the 13.1 Marathon® Series, please visit www.131marathon.com.

About Allstate®

The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer, serving approximately 16 million households through its Allstate, Encompass, Esurance and Answer Financial brand names. Widely known by its slogan "You're In Good Hands With Allstate®," Allstate offers insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives, as well as via www.allstate.com and 1-800 Allstate®. As part of Allstate's commitment to strengthen local communities, The Allstate Foundation, Allstate employees, agency owners and the corporation provided $28 million in 2011 to thousands of nonprofit organizations and important causes across the United States.

About Give Your Sole
Give Your Sole, a 501(c)(3) public charity, seeks to provide less fortunate men, women and children with moderately worn athletic shoes collected at race events held nationwide. Shoes collected at each race are donated to a local rescue mission within the city where the race takes place resulting in an immediate impact to the lives of those in need. Give Your Sole has distributed more than 15,000 pairs of shoes to more than 15 different shelters nationwide over the past three years. For more information about Give Your Sole and how you can be involved visit www.giveyoursole.org.

About US Road Sports and Entertainment Group
US Road Sports & Entertainment Group is a health and wellness company dedicated to the production of world class endurance events. The mission of US Road Sports is to offer an unparalleled participant sports experience that showcases host communities and endures as a deeply valued local asset through events that are a part of the city's culture, identity and brand. For each participant, US Road Sports strives to offer events that allow participants of all skill levels the opportunity to improve their physical and mental health and accomplish life-altering goals while having fun. US Road Sports provides sponsors and municipalities highly effective exposure to help maximize their presence and message in the community.

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Contact:

Meghan O'Kelly, Allstate
847-402-2755
Meghan.OKelly@allstate.com

Pete Stuart, Taylor
pstuart@taylorstrategy.com

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