Allstate Installs Permanent Warning Signs to Promote Motorcycle Safety at Dangerous Intersections in Philadelphia
City one of 30+ to receive signs after 333 crashes in county in 2010.
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In an effort to help standardize warning signs for motorcycle safety and help reduce the number of motorcycle crashes at intersections in Philadelphia involving other vehicles, Allstate Insurance Company is permanently installing motorcycle warning signs at Broad St. and Somerville Ave. and Pulaski and Roberts Aves. The effort spans more than 30 U.S. cities this year and aims to create a standard sign for motorcycle awareness.
The yellow, diamond-shaped warning sign was created following two years of development, which included more than 100 temporary installations in various U.S. cities between 2010 and 2011. The signs were designed to establish a standardized warning device that can be used by any local or state agency and would be recognizable to riders and motorists across the country. Simply reading, "Watch for Motorcycles," the sign was developed by Allstate as part of its "Once is Never Enough" (ONE) program – an awareness campaign that encourages people to look twice for motorcycles at intersections – and are being donated and installed today in Philadelphia to help prevent motorcycle crashes in the future.
According to the Pennsylvania Department of Transportation, of the 333 motorcycle crashes documented in Philadelphia in 2010. In 237 of these crashes, another vehicle was involved; 178 (53 percent) occurred at intersections and 14 (4 percent) resulted in a fatality
According to the National Highway Traffic Safety Administration, 46 percent of all multi-vehicle crashes resulting in a fatality for motorcyclists occur at intersections*, oftentimes as a result of a vehicle turning left, impeding the motorcyclist's right-of-way.
"For riders in the Philadelphia area, being seen at intersections should always be top of mind, especially on our crowded roads," said Allstate spokesperson Chris Conner. "The addition of these motorcycle warning signs will be a great reminder to help keep everyone safe."
Through its ONE program, Allstate works with local traffic authorities – like PennDOT and the Philadelphia Streets Department in Philadelphia – to identify dangerous intersections for riders and then donates and installs warning signs at the determined locations to increase awareness of motorcycles.
Now in its fourth year, Allstate's ONE program has evolved from general motorcycle awareness education, to installing temporary warning signs at dangerous intersections in more than 30 cities over the past two years, to the permanent installations of the new warning signs promoting motorcycle safety.
*The Fatality Analysis Reporting System shows 46 percent of all multi-vehicle motorcycle fatalities (5,746 out of 12,571 fatalities from 2006-2010) occurred at intersections.
About Allstate
The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate®" slogan, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®. As part of Allstate's commitment to strengthen local communities, The Allstate Foundation, Allstate employees, agency owners and the corporation provided $28 million in 2011 to thousands of nonprofit organizations and important causes across the United States.
Contact:
Chris Conner
484.849.1753
chris.conner@allstate.com
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