Allstate Installs Permanent Warning Signs to Promote Motorcycle Safety at Dangerous Intersection in Euclid
Euclid is one of 30+ to receive sign at dangerous intersections
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In an effort to help promote motorcycle safety and reduce the number of motorcycle crashes at intersections, Allstate Insurance Company today is installing permanent motorcycle warning signs at an intersection in Cuyahoga County. The signs will be placed at the intersection of Lakeshore Boulevard and East 185th Street in Euclid, Ohio. The effort spans more than 30 U.S. cities this year and aims to create a standard sign for motorcycle awareness.
The yellow, diamond-shaped warning sign was created following two years of development, which included more than 100 temporary installations in various U.S. cities between 2010 and 2011. The signs were designed to establish a standardized warning device that can be used by any local or state agency and would be recognizable to riders and motorists across the country.
Simply reading, "Watch for Motorcycles," the sign was developed by Allstate as part of its "Once is Never Enough" (ONE) program – an awareness campaign that encourages people to look twice for motorcycles at intersections – and are being donated and installed today in Euclid to help prevent motorcycle crashes in the future.
There were 338 motorcycle crashes documented in Cuyahoga County in 2010, as reported by the Ohio Department of Public Safety. More than half of those crashes occurred at intersections.
"For motorcyclists, making sure they are seen at intersections is always top of mind, especially on our crowded roads," said Sean Cooper, Allstate agency owner in Mayfield Heights, Ohio. "The addition of these motorcycle warning signs will be a great reminder to help keep everyone safe."
According to the National Highway Traffic Safety Administration, 46 percent of all multi-vehicle crashes resulting in a fatality for motorcyclists occur at intersections*, oftentimes as a result of a vehicle turning left, impeding the motorcyclist's right-of-way.
Through its ONE program, Allstate works with local traffic authorities – like the Ohio Department of Public Safety – to identify dangerous intersections for riders and then donates and installs warning signs at the determined locations to increase awareness of motorcycles. The signs were permanently installed today in Euclid at Lakeshore Boulevard and East 185th Street.
Now in its fourth year, Allstate's ONE program has evolved from general motorcycle awareness education, to installing temporary warning signs at dangerous intersections in more than 30 cities over the past two years, to the permanent installations of the new warning signs promoting motorcycle safety.
*The Fatality Analysis Reporting System shows 46 percent of all multi-vehicle motorcycle fatalities (5,746 out of 12,571 fatalities from 2006-2010) occurred at intersections.
About Allstate
The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate®" slogan, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®. As part of Allstate's commitment to strengthen local communities, The Allstate Foundation, Allstate employees, agency owners and the corporation provided $28 million in 2011 to thousands of nonprofit organizations and important causes across the United States.
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Contact:
Meghan Cass
(248) 520-3600
Meghan.Cass@allstate.com