Allstate Commercial Star ‘Bergwood' Campaigns to Make Safeties Worth More Than Two Points in College Football
Fans can sign 'Proposition Safety' at Bergwood.net to make rare scoring play worth eight points
If a safety is one of the rarest plays in college football, then why is it only worth two points? "Bergwood," the off-beat, Bobby Bowden-obsessed star of Allstate's popular college football advertising campaign, is posing the very same question to college football fans across the country this fall as he rallies support for "Proposition Safety," the first-ever national campaign to increase the value of a safety from two to eight points.
"Touchdowns and field goals are super awesome, but we see those scores happen all the time. Should they be worth more than a safety? – I think not!" said Bergwood. "I believe that defenses across the country should be fairly rewarded for scoring a safety – one of the rarest, most difficult plays in college football – and I'm looking for fans who feel the same."
Beginning today, college football fans can show their support for Bergwood by signing "Proposition Safety" online at Bergwood.net (www.Bergwood.net). Registered fans who add their names to the proposition will have a chance to be a part of college football history while also receiving eight "Bergchandise" points which are redeemable for college-football themed Bergwood gear and tailgating items available on the Web site.
In 2008, there were 61 safeties scored in Football Bowl Subdivision (Div. I-A) games compared to 5,169 touchdowns and 1,654 field goals. The safety has played a major role in marquee games this season as well, including the University of Tennessee's nationally televised matchup against UCLA. During the game, Tennessee sacked the Bruins' quarterback in the end zone for a safety, but the Volunteers still lost by a score of 19-15.
"Everybody remembers the low-scoring, 3-2 slugfest when Auburn traveled to Mississippi State last year. Well, the Bulldogs would have sent those Tigers home with tails between their legs if MSU was rewarded eight points for the team's safety," said Bergwood. "At the University of Miami in 2008, the Hurricanes scored a safety and still lost by two points to rival Florida State. Where's the love?"
The commercial star will also hit the road with the Allstate Tailgate Tour to make his plea to fans directly at some of the biggest games of the 2009 season. The campaign trail officially kicks off on Oct. 10 when the University of Florida battles rival Louisiana State University at Tiger Stadium in Baton Rouge, La., and continues through the regular and bowl seasons with stops in Tulsa, Iowa City, the SEC Championship, Allstate Sugar Bowl, Fiesta Bowl and BCS National Championship.
"Allstate prides itself in rewarding customers for safety on the road, so naturally we're lending our full support to Bergwood as he embarks on this national 'Proposition Safety' campaign," said Lisa Cochrane, vice president of marketing for Allstate. "No one is more passionate about the game of college football than Bergwood, so if there's anyone who can rally fans around an important cause like this, it's him. We wish him the best of luck!"
In September, Allstate launched a series of new college football-themed television commercials featuring the Bergwood character. The latest ads in the popular advertising campaign, now in its fourth year, are titled "Grill," "Tar Tar" and "Streaker," and again take place in a tailgating setting outside a stadium.
Allstate also launched an enhanced version of Bergwood.net, the rivalry-themed Web site where college football fans can navigate Bergwood's virtual tailgate, "razz" their friends with fun rivalry tools and games, and earn points to win cool "Bergchandise."
The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate®" slogan, Allstate is reinventing protection and retirement to help more than 17 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via www.allstate.com and 1-800 Allstate®.
Raleigh Floyd, Allstate
Pete Stuart, Taylor