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Baltimore Resident Robert Cradle Named Allstate Give Back Day Hero

Community heroes, Rodney Peete kick off Allstate's National "Give Back Day" in honor of Martin Luther King, Jr.

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12/08/2011 - BALTIMORE, Md.

Allstate Insurance Company today announced that Robert Cradle of Baltimore has been named a 2012 Allstate Give Back Day Hero. For the fourth consecutive year, Allstate is paying tribute to Dr. Martin Luther King, Jr., by encouraging individuals to volunteer in their communities on MLK Day 2012 (Jan. 16) through its Give Back Day program ( Rodney Peete, former NFL quarterback and co-founder of the HollyRod Foundation, is helping launch the 2012 program along with Cradle and three other outstanding community heroes who are recognized as leading volunteers in their communities. Peete and the four Heroes will be guiding Give Back Day activities in their home cities with Allstate.

"Robert Cradle is a remarkable individual who selflessly gives back, keeping Dr. King's legacy alive through his passionate commitment to service," said Stacy Sharpe, field vice president of  Allstate's Capital Region. "The volunteer efforts of the Give Back Day Heroes reflect the values and causes important to Allstate and communities across America. We hope their stories inspire others to put their good hands to work in their own communities every day and on Jan. 16, in honor of Dr. King."

Cradle, a talented barber with a heart for his community, demonstrates the character of Dr. King in all aspects of his life. In 2001, Cradle was running a successful barber shop when he realized that he wanted his career to make more of an impact. He decided to put his skills to use and started Rob's Barbershop Community Foundation (R.B.C.F), which provides grooming services for the homeless and children in need throughout Baltimore.

Over the past ten years, the projects sponsored by R.B.C.F. have provided over 16,000 services to 6,000 homeless and/or at poverty level individuals. Baltimore's community members who otherwise could not afford these types of services are now able to attend their job interviews or their schools with a neat and clean appearance, not to mention a heightened sense of self-confidence.

R.B.C.F. has recently begun operating two new programs. The first is a barbershop in a transitional/emergency shelter and drug treatment program for 410 men and the other is a barber/beauty salon in a transitional shelter for 70 men, women and children. Cradle hopes to ultimately become an intermediary for a government agency or private entity so that similar projects can be placed in more locations.

Cradle joins Joyce Calvin from Chicago, John Darjean from Dallas, and Alexandria Phillips from Atlanta as this year's class of 2012 Allstate Give Back Day Heroes. Each hero has helped create positive, sustainable change in their communities by volunteering to address important causes like domestic violence, economic empowerment and mentoring at-risk youth. On behalf of Cradle, Allstate is making a donation of $2,500 to R.B.C.F. Heroes will attend The King Center's "Salute to Greatness" Awards in Atlanta on Jan. 14, 2012 for a celebration of individuals and organizations that exemplify excellence in leadership.

In addition, Peete will be attending a special Allstate Give Back Day volunteer event in Atlanta on MLK Day 2012. "It is an honor for me to be associated with this committed and selfless group of heroes. I have always believed in getting involved in causes that you are passionate about, and it's great to see these individuals mirroring the spirit of Dr. King by giving back," said Peete, who spent 16 years in the NFL as a quarterback. Peete and wife Holly's HollyRod Foundation, which helps those living with autism and Parkinson's disease, is currently developing plans to open their first "HollyRod4kids Compassionate Care Center for Autism" in Los Angeles, a central location where families in the autism community can go for support, guidance, treatment and hope.

Individuals interested in participating in Allstate Give Back Day 2012 can visit to find local volunteer opportunities via VolunteerMatch, an online search engine promoting volunteerism and civic engagement by matching volunteers with charitable organizations and non-profits. Visitors to the website can view profiles of the four Allstate Give Back Day Heroes and learn about their community involvement through a series of video interviews. In 2011, more than 1,500 Allstate employees, agency owners and community members volunteered in dozens of cities across the country on Give Back Day.

About Allstate

The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer known for its "You're In Good Hands With Allstate®" slogan. Now celebrating its 80th anniversary as an insurer, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via and 1-800 Allstate®.

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Shelva Clemons
(703) 218-0184

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