The Allstate Foundation Wins PRSA Silver and Bronze Anvil Awards
Reputation/Brand Management Program Gains National Recognition for Innovation and Creativity
The Allstate Foundation and Allstate's Southwest Region, based in Phoenix, received the prestigious Silver and Bronze Anvil Awards from the Public Relations Society of America (PRSA). The Silver Anvil recognizes outstanding achievement in strategic public relations planning and implementation, and the Bronze Anvil is for superior performance in the design and execution of an individual tactic within a broader public relations program. Both awards were recognized during the Silver Anvil Awards Ceremony, held June 7 in New York City.
The Allstate Foundation received the 2012 Silver Anvil Award for its "Renew, Honor, Play: The Christina-Taylor Green Little Hands Playground" campaign in the Reputation/Brand Management category. In January 2011, following the devastating Tucson, Ariz. mass shooting and assassination attempt on Arizona Congresswoman Gabrielle Giffords, The Allstate Foundation stepped forward to fund and create a Little Hands Playground aimed at renewing and uniting the Tucson community, while honoring the youngest victim who lost her life, Christina-Taylor Green. The local project received national attention and gave Allstate's Arizona employees, agency owners and the Tucson community a way to turn their grief into positive action.
"The Allstate Foundation and Allstate are unbelievably proud to earn these prestigious awards," said Melinda Wilson, senior manager of Allstate's Southwest Region Corporate Relations team. "The Christina-Taylor Green Little Hands Playground project went deeper than funding a playground; it was born of our desire to help Tucson, the Green family, and Christina's classmates and friends. It provided a positive outcome from a terrible loss, and we are honored to be involved."
The Silver Anvil Awards program has grown in scope and stature since its inception in 1946, and awards are now given in 59 categories and subcategories. In the 60-plus-year history of the Silver Anvils, many organizations have been recognized.
The Allstate Foundation's entries are among 143 Silver Anvil finalists from more than 1,300 entries. The Allstate Foundation nationally also won a Silver Anvil Award and a Silver Anvil Award of Excellence for its "The Purple Purse: Let's Talk About Domestic Violence" campaign to create awareness and support for domestic abuse victims.
The Allstate Foundation's Southwest Region team in Phoenix is one of only 56 organizations among 784 Bronze Anvil entries. The Bronze Anvil Award was created by PRSA in 1969 to recognize outstanding public relations tactics — the individual items or components that contribute to the success of an overall program or campaign. The Bronze Anvil was awarded in the Press Kits category for the "Renew, Honor, Play: The Christina-Taylor Green Little Hands Playground" campaign press kits. Thanks to the media outreach tied to the project, 150 local and national media placements and 15 million viewer impressions were generated.
About The Allstate Foundation
Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation (NYSE: ALL). Through partnerships with nonprofit organizations across the country, The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people's well-being and prosperity. With a focus on teen safe driving and building financial independence for domestic violence survivors, The Allstate Foundation also promotes safe and vital communities; tolerance, inclusion, and diversity; and economic empowerment. For more information, visit www.allstate.com/foundation.
About the Public Relations Society of America (PRSA)
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA is comprised of 111 local Chapters organized into 10 geographic Districts; 14 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.