More Than Two Dozen of Hollywood's Stars including George Lopez, Kat Graham, Jordin Sparks, Jonas Brothers and Diego Boneta Pledge Not to Text and Drive

Allstate's XtheTXT® Campaign Ignites an Online Conversation to Stop Texting While Driving

09/19/2012 - NORTHBROOK, Ill.

The 6th annual Variety Power of Youth event, which took place Saturday, Sept. 15 in Los Angeles, Calif. was the perfect platform for Allstate's XtheTXT campaign to encourage young drivers not to text and drive. During the event, Hollywood's rising stars and others pledged not to text and drive by inking their thumbprints on a Ford Focus car wrapped with XtheTXT messaging and imagery.

Many young celebrities, including Joe, Kevin and Nick Jonas; Kat Graham; Jordin Sparks; Christian Serratos; Diego Boneta and R.J. Mitte took the pledge not to text and drive. Also, sports and Hollywood legends, including George Lopez and Greg Louganis, took the pledge at the event held at Paramount Studios.

Through their activities, celebrities and event-goers spread the XtheTXT message to more than two million people on Twitter and thousands more on Facebook.

"The celebrities honored at the Variety Power of Youth event are inspiring young people to be responsible behind the wheel by putting the phone down," said Joan Walker, executive vice president of corporate relations at Allstate. "We know that more than 3,000 lives are lost annually because of distracted driving. This simple promise can save thousands of lives."

The following celebrities took the pledge to XtheTXT:

Hi-resolution photos, videos of celebrities and event-goers taking the XtheTXT pledge are available for download on the Allstate Newsroom and through Getty Images.

The Power of Youth campaign encourages young celebrities to become involved in philanthropic and humanitarian causes, using their positions in popular culture to motivate others to do the same.

To take the pledge and for more information about XtheTXT, visit facebook.com/XtheTXT

About Allstate
The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer, serving approximately 16 million households through its Allstate, Encompass, Esurance and Answer Financial brand names. Widely known by its slogan "You're In Good Hands With Allstate®," Allstate offers insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives, as well as via www.allstate.com and 1-800 Allstate®. As part of Allstate's commitment to strengthen local communities, The Allstate Foundation, Allstate employees, agency owners and the corporation provided $28 million in 2011 to thousands of nonprofit organizations and important causes across the United States.

Contact:

Kyle Donash
Kyle.Donash@allstate.com
(847) 402-5600

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