History & Timeline 1960s

03/22/2007

Additional Information:
Awards and Recognition

Allstate moves its home office to Northbrook, Illinois.

1960
Allstate Enterprises, Inc., is established, offering auto, boat and RV financing, savings and loans, mortgage banking and mutual fund management.

Allstate's Good Driver Discount Plan is introduced in many states, offering good drivers the lowest rate for their particular driver classification.

1961
Allstate Motor Club is created - the first truly national service of its kind in the United States.

1964
After 11 years of successful operations in Canada, Allstate forms Allstate Insurance Company of Canada and Allstate Life Insurance Company of Canada.

1966
Allstate forms the Allstate Research and Planning Center in Menlo Park, Calif., to help research markets and customer expectations.

1967
Allstate moves its home office from Skokie, Illinois to a new six-building complex on a 122-acre tract in suburban Northbrook, Illinois.

1968
Allstate begins working with the government and automakers on auto passenger safety, including seat belts and airbags.
Allstate offers a Business Umbrella package, providing total insurance protection for commercial businesses.

1969
Property liability written premium is $1.47 billion with 11.4 million policies in force and more than 30,000 employees.

Learn more about Allstate in the 1970s.

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History & Timeline 1960s